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ShopperTrak commentary for w/c 26th June

by ShopperTrak on 07-07-17

ShopperTrak Retail Index – UK National Weekly: Change for week 26 (26th June 2017 – 2nd July 2017): 3.3% Change for week 26 Year-on-Year: -2.9% ShopperTrak Retail Index – Retail Park Weekly: Change for week 26 (26th June 2017 – 2nd July 2017): -3.2% Change for week 26 Year-on-Year: 1.7% Commentary The ShopperTrak National Retail...

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6 strategies for smarter staffing

by ShopperTrak on 06-07-17

Smarter staffing starts with detailed, accurate shopper traffic information. In our latest infographic, we outline six ways retailers can manage staffing more effectively:

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5 trends that have rocked the retail industry this year so far

by ShopperTrak on 28-06-17

The first half of 2017 proved turbulent for Europe’s retail industry. Yet while fluctuating currencies and consumer confidence levels created a mixed picture across the continent, retailers proved their ability to quickly adapt to changing shopper demands. Here are five of the key industry trends that have changed the retail landscape so far this year:...

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Are your store associates suffering in silence?

by ShopperTrak on 28-06-17

Your front-line staff’s expertise is one of your greatest USPs as a bricks-and-mortar retailer. In addition to seeing and trying items, many consumers visit stores to seek the support and guidance of sales associates. And, as multichannel influences mean that more research is being conducted by shoppers before they reach the aisles, levels of associate...

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ShopperTrak commentary for w/c 19th June

by ShopperTrak on 27-06-17

ShopperTrak Retail Index – UK National Weekly: Change for week 25 (19th June 2017 – 25th June 2017): -2.1% Change for week 25 Year-on-Year: -2.0% ShopperTrak Retail Index – Retail Park Weekly: Change for week 25 (19th June 2017 – 25th June 2017): 5.2% Change for week 25 Year-on-Year: 4.7% Commentary The ShopperTrak National Retail...

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How are global multichannel shoppers using the store?

by ShopperTrak on 26-06-17

Consumers are becoming less predictable; retailers can no longer rely on traditional behaviour assumptions to optimise their store estate performance. The influence of all channels – digital and physical – is shaping how, when and why shoppers use bricks-and-mortar stores to make a purchase. To understand the role of physical retail in a multichannel world,...

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Article

3 pillars for measuring store performance

by ShopperTrak on 21-06-17

The store is evolving fast. Today’s shopper often engages with brands through multiple buying channels, so it’s imperative for retailers to offer an in-store experience that provides strong customer service and a seamless connection, whatever their journey. The pace of this development is such that the traditional assessment models that are used to measure store...

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