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Rethinking telecom retail: Stunning new formats dialling success

by ShopperTrak on 14-10-19

When it comes to purchasing the latest smartphone, the shopper experience truly blooms in a physical store, and telecom retailers are capitalising on the modern consumer’s fascination with lifestyle technology. Stores can reinforce a brand and convey elements in ways that online channels can’t. Customers can pick up the newest handset and test it in...

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5 ways to supercharge fashion store power hours

by ShopperTrak on 08-10-19

How to use traffic data to build apparel store service levels and boost conversions during power hours ‘Power hours’ provide fashion stores with a traffic adrenaline rush that can really pep up the bottom line. Visitor numbers peak at these lucrative, busiest times of the day; the shop floor is buzzing and customers are wide...

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Telecom Retail: 3 strategic questions in-store traffic data can answer for telecom retailers

by ShopperTrak on 25-09-19

With mobile technology evolving so fast, telecom retailers are working hard to meet newly-emerging customer needs. Shoppers often require specialist help when buying the latest handsets and accessories, setting up service contracts and loading apps. People counting technology can ensure the right numbers of sales assistants are available, and sales and service opportunities optimised. Our...

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Digging deeper: How to take your traffic data further

by ShopperTrak on 20-08-19

Here we uncover encouraging evidence that innovation in retail is impressing shoppers. Two thirds (66%) of consumers believe retail technology has improved the in-store experience, according to a new study by the National Retail Federation (NRF). Meanwhile, Forbes has cited 2019 as the year that the retail sector will master data science – in particular...

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The health and beauty renaissance: How store tech integrates the online and offline experience

by ShopperTrak on 12-08-19

Health and beauty retail has undergone a stunning make-over in recent years. As our recent eBook illustrates, the sector has embraced experiential, omnichannel retail, to the delight of shoppers around the world who are benefiting from technological innovations and creative offers across all channels. At the beating heart of this renaissance is recognition that a...

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The 4 retail functions that thrive on shopper traffic data

by ShopperTrak on 19-07-19

Shopper traffic data gathered from stores and shopping centres enables functions across the entire retail enterprise to perform more effectively. So who should be using this valuable source of business intelligence, and what can they hope to gain from it? Our new report Data hungry retail: Who needs footfall data and why? explores in depth...

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Back to school 2019: Predicted peak shopping days in Europe

by ShopperTrak on 19-07-19

Back to school is one of the busiest seasonal shopping events in Europe. Parents collectively part with billions of euros, preparing their children for the new academic year. Goods from school uniforms to stationery are in high demand, and shops see traffic uplifts on key days as the long summer holidays draw to an end....

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Manage, measure, grow: Indian retailing’s new mantra

by ShopperTrak on 17-04-19

India’s retail sector is booming – projected to grow from $672 billion in 2017 to $1.3 trillion in 2020. There is huge private equity investment in physical retail here, and that means a multitude of new shopping malls opening their doors to the public in 2019. Developers and retailers are learning to devise winning formulas...

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