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Digging deeper: How to take your traffic data further

by ShopperTrak on 20-08-19

Here we uncover encouraging evidence that innovation in retail is impressing shoppers. Two thirds (66%) of consumers believe retail technology has improved the in-store experience, according to a new study by the National Retail Federation (NRF). Meanwhile, Forbes has cited 2019 as the year that the retail sector will master data science – in particular...

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The health and beauty renaissance: How store tech integrates the online and offline experience

by ShopperTrak on 12-08-19

Health and beauty retail has undergone a stunning make-over in recent years. As our recent eBook illustrates, the sector has embraced experiential, omnichannel retail, to the delight of shoppers around the world who are benefiting from technological innovations and creative offers across all channels. At the beating heart of this renaissance is recognition that a...

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The 4 retail functions that thrive on shopper traffic data

by ShopperTrak on 19-07-19

Shopper traffic data gathered from stores and shopping centres enables functions across the entire retail enterprise to perform more effectively. So who should be using this valuable source of business intelligence, and what can they hope to gain from it? Our new report Data hungry retail: Who needs footfall data and why? explores in depth...

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Back to school 2019: Predicted peak shopping days in Europe

by ShopperTrak on 19-07-19

Back to school is one of the busiest seasonal shopping events in Europe. Parents collectively part with billions of euros, preparing their children for the new academic year. Goods from school uniforms to stationery are in high demand, and shops see traffic uplifts on key days as the long summer holidays draw to an end....

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Manage, measure, grow: Indian retailing’s new mantra

by ShopperTrak on 17-04-19

India’s retail sector is booming – projected to grow from $672 billion in 2017 to $1.3 trillion in 2020. There is huge private equity investment in physical retail here, and that means a multitude of new shopping malls opening their doors to the public in 2019. Developers and retailers are learning to devise winning formulas...

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What does a late Easter mean for European retail traffic?

by ShopperTrak on 04-04-19

This year Good Friday falls on 19th April and Easter Sunday 21st April, making Easter 2019 particularly late in the calendar. Generally, the later Easter falls, the less likelihood of retailers enjoying a boost in average traffic, our data has shown . This means retailers must work harder to win Easter-related sales. For 2019 traffic...

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Apparel stores 2019: Dressed for Gen Z success

by ShopperTrak on 03-04-19

Fashion retail is famously fast-paced and inventive, but the bar is raised even higher in 2019 as a major global generational shift takes place. Demographers predict that during 2019 members of Gen Z (using 2001 as the generational split) will outnumber Millennials as the most populous generation. And the early signs are that Gen Z...

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New dawn: Middle East retail’s pioneers of customer experience

by ShopperTrak on 06-03-19

Middle Eastern consumers adore shopping and love new experiences in malls and stores. What kinds of innovations can they expect in 2019? And how can traffic data help retail businesses in this region meet ever-rising shopper expectations? Fertile market conditions While the Middle East market has seen challenges in recent years, as our recent report...

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