European Shopper Trends Report Q4 2018


Bringing you the latest statistical insight and commentary on consumer behaviour trends from across Europe.

Key findings:

  • Spanish retail benefited from the increased purchasing power of Spanish households, as the unemployment rate reduced and the inflation rate came down.
  • Germany had a welcome recovery from a disappointing Q3.
  • Black Friday in Ireland brought purchases forward, impacting December and margins.
  • The Yellow Vest movement had a severe and ongoing impact on businesses in France.

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