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EuroCIS 2019: Innovations for our times – and the future

by ShopperTrak on 06-02-19

EuroCIS is Europe’s principal trade fair for retail technology. This year’s agenda focuses on the urgent necessity for retailers to move with the times, keep pace with changing consumer demand, and innovate or get left behind. Here at ShopperTrak we’ve long advocated technology as a driving force for the future, and we’re delighted to be...

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Article

Mobile phone stores: Charging up shopper interest with traffic analytics

by ShopperTrak on 16-01-19

Mobile phone stores across Europe face changing customer expectations so are looking for inventive ways to drive traffic and conversions in the brick and mortar space. Prospects are good for sales of mobile phones in Europe in the coming years, according to industry estimates. Revenue in the European mobile phones sector was worth a massive...

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Article

Winter sales 2019: Peak shopping days in Europe

by ShopperTrak on 21-12-18

As the dust settles on Christmas 2018, European retailers’ thoughts are turning to the Winter Sales season. With traffic data insight it’s easier to plan for the busiest times in stores, enticing customers with eye-catching discounts, but also delivering customer comfort and service excellence when it matters. Staff scheduling – tailored to predicted peaks and...

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eBook

Mall traffic data grows success in the Middle East

by ShopperTrak on 05-12-18

The Middle East is a unique market where shopping malls fulfil an important cultural and social need. Malls in the region are raising the standard for experience and there are many opportunities for growth, but this involves an in-depth understanding of consumer behaviour, in-store and beyond, and an ability to adapt when changes to shopper...

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Article

Store events: That’s Retailtainment!

by ShopperTrak on 21-11-18

Soaring temperatures across Europe this summer prompted some intriguing retail plays. K-Supermarket in Finland, for example, invited 100 customers to spend the night at its air-conditioned store in Helsinki to escape the heat. Consumers needing to cool down and get away from the muggy nights were invited to stay overnight at the store, and to...

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Article

MAPIC 2018 explores ‘physical in the age of digital’

by ShopperTrak on 31-10-18

Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event.  This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital. Nathalie Depetro, Director of MAPIC says...

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